Help bring millie to market
27 February 2017
millie is a bra designed especially for women who have been through breast cancer treatment who want comfort and gorgeous designs. It’s the brainchild of NTU alumna Sue Pringle who is now using Kickstarter to boost her business.
It's taken over a year to perfect the prototype, and now millie is ready for market with the Kickstarter campaign running from 27 February to 2 April.
Sue Pringle (FdSc Horticulture 2006) and her company millie lingerie have been working with designer, Laura Stanford, previously of Marks and Spencer, Debenhams, and Agent Provocateur, who says millie is the "most challenging and inspiring design" she's ever created. Nottinghamshire based pattern and samples makers helped refine and specify the design, and production sampling has now begun. Tony Jarvis, past Sales & Marketing Director at Triumph UK and MD at Gossard UK and has been advising and mentoring Sue throughout the prototyping process.
Sue said: “Last year we held our first 'Design Day' - a focus group for women who have all been treated for breast cancer. We got some wonderful feedback and ideas and best of all they loved our first design, saying it ‘welcomed them back to lovely lingerie that they didn't feel entitled to anymore’”.
The millie bra has already been featured in Underlines Magazine, the UK's premium lingerie trade magazine, and had mentions from the Huffington Post and Telegraph.
Now it’s over to you. Check out millie lingerie’s Kickstarter campaign.